How to pronounce“personas”in English
nounIPA/pɛrsɒnæs/
Syllablesper·so·nas
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8:56
And in country positioning, we say the same way human beings have personalities, the same way that human beings have DNA, the same way products have attractive
personas, also places can be considered to be attractive or we can decode and understand their DNA or we can understand their personalities.
We always use the word personification basically looking at places the same way you look at human beings is always useful in the field of country positioning.
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