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And I'd be really wary to stand here and tell you the recipe for success and why this worked because I don't think we really know hundred percent. I think the minute you figure it
out, you kinda lose the fun of it. And I think but there are to quote Idris Mootee who the founder of Idea Couture who is a pretty incredible expert on branding and branding strategy.
He says that, "brand is more than the sum of its parts." And there's so much truth to it in that you can't really -- you can identify the components but when you add it all up,
Listen to native speakers pronounce “mootee” in real conversational contexts with synchronized timestamps and subtitles.