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But specifically with Zynga, they had secret negotiations, they came to a concord, Zynga's got a lot better deal than they had before, would be my guess.
Zynga has leverage over Facebook because it's its largest advertiser, but at least it was last year by all accounts. But this issue of, I would say the most interesting part
of your question, which had a lot of pieces, actually, was this issue of how does it relate to its platform partners? And does it compete with them or does it only help them? And I
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