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And the process here--. So, the challenge that we were faced with is this space was changing so rapidly, is how could we capture it without it being dated. So, we had to write
it pretty quickly and get it out quickly. We wanted to launch it at our TVnext event, which we knew was gonna be in February of 2012.
But I also do all the up-front negotiations for the agency and couldn't handle taking this on while I was in the middle of those up-front negotiations. So, we were limited
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