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It had stories of death, mayhem, destruction, gossip and was sold at such a low price that he managed to attract these enormous audiences which then were resold to advertisers.
Now the thing about that penny price is it was a money losing proposition unless you sold enough and unless you reach enough advertisers to make it worth it.
So he pioneered this unusual business model which today is found in as many places as Google, Facebook, Instagram, you know, it’s sort of taken over our lives.
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