How to pronounce“goodwill”in English
nounIPA/ˌɡʊdˈwɪl/
Syllablesgood·will
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Definitions of “goodwill”
Audio
noun
A favorably disposed attitude toward someone or something.
Synonyms:benevolence
noun
The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
verb
To voluntarily provide or cover some or all of the cost of (something) to maintain goodwill.
“The company goodwilled the cost of the repairs.”
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