How to pronounce“disruptors”in English
nounbusiness model changes. One of the things we've learned in studying the industrialist's dilemma is that neither incumbents nor disruptors are necessarily preordained to win in the market.
Disruptors have a blank sheet of paper, they can think with a clean slate about how they're going to meet customer needs, but they often don't have the domain
knowledge of what it takes to be successful in a particular market.
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