Of course it is. Traction and dis-traction . Both words come from the same Latin root trahere, which means to pull.And you'll notice that both words, traction and distraction, end in the same letters.
And I'm not sure folks who know the arc of the advocacy work appreciate that part of the reason why there's so much traction in this country right now on criminal justice reform is because you all demanded that people who have been impactedbe at the center of the work.
and begin to make a move towards solving it, the power of that will bring people along with you and help your idea gain traction . Now another strategy, a third strategy that I discovered in the course of talking to these experts, is the niche strategy.This gentleman here is named Sophal Ear.
Male #2: Alameda. Greg Koch: Sort of off Alameda, yeah. Traction . And it was an incredible hole in the wall.It had just a porthole, no sign, and it was off this very, very small street in a very gritty part of town.
But rather it is an action that we ourselves take. So traction , by definition, is any action that pulls you towards what you said you were going to do-- things that you do with intent, things that move you closer to your values and help you become the kind of person you want to become.
So it wasn't until she became an outsider that all of a sudden, her ideas seemed to get more valuation or traction . So what we're going to do today is we're going to talk about-- well, why is it the case that sometimes what we're doing doesn't seem to add traction to solving some of our internal problems?
We would share questions among each other. Some of them gained traction , questions like: How many golf balls can fit in a 747? Or, how much should you charge to wash all the windows in Seattle?
To some degree, Piker's right. State Senator Mallory McMorrow dropped out of the Michigan Senate race after failing to gain traction . Now, El Sayed is one-on-one with Stevens, who's consolidated the moderate lane and is pushing the electability question. And Stevens and her allies are flooding the airwaves. A pro-Israel super PAC that's
that move you closer to your values and help you become the kind of person you want to become. Those are acts of traction . Conversely, anything that pulls you away from what you said you were going to do, away from your values, away from becoming the kind of person
and social media. If it's not what you plan to do with your time, it is a distraction. So now we have traction . We have distraction. Now let's talk about what triggers us to take these actions.
you're essentially taking distraction and turning it into traction . By making time for traction , what you're doing is you're planning the input. Our input is our time and our attention, not the output.
OK. Now let's go back and talk about the business side. Showing good traction . Had a real product there.
could actually apply value to their values, value to their commitments, participate to things that are already there and that are already started and visible, and gain the traction of early investment, and that this is probably going to profoundly reshape the way we create monetization out of various elements of investment that, today, are still believed to be very restricted to a system with a cost base, with knowledge and expertise, and that maybe,
I'm happy to take it. I had initial traction , but how to scale was really difficult in the beginning.
A woman called Tarana Burke had this idea for this kind of hashtag, this owner-less, decentralized movement that people could adopt. And it got some traction . But then in November of last year, if you remember, it just took off like wildfire.
I said, Murray, is it possible-- now, I'd gotten this far. I made a little traction , because I have two friends, one who's a world expert on fractals. We'd stayed up all night in my hotel room one night, and he's done the fractal thing.
It doesn't take very many psychopaths and nationalists and power-hungry politicians to tip a country into civil war. They got traction because they would promise to stop the incredible corruption of an oppressive regime.
And it was such a joy, and it was so mind-blowing that simply making something in your own little dorm and posting it online could even have that kind of life and that kind of traction . So that was really special.
be actually that those figures haven't changed that much in the meantime but when things can get that level of traction with that little credibility with that little checking we need to be a bit nervous about the world we live in and the speed of information flows and what we can do to jump in let me ask you if you recognize this um
They got incredible traction with the Voting Rights Act, and now it's been repealed a little bit.
We had really great traction .
To really get traction ?
So the main traction battery doesn't drop much at all.
So that traction in that moment is really important.
It's got traction though because they kept it in this year.
going to limit your traction if you're trying to eat too much money out before you're big enough.
Wrong. It turns out if you look at the etymology of that word distraction, the opposite of distraction is not focus. The opposite of distraction is traction . Of course it is.
There's nothing wrong with those behaviors as long as you're doing them on your schedule and with intent. That is the difference between traction and distraction is this one word, intent. As Dorothy Parker said, the time you plan to waste is not wasted time.
Planning, strategizing, thinking, for God's sakes, can only be done without distraction. We can make time for traction .
But I started to get some traction , even just making these cupcakes out of my little West Hollywood apartment.
But I had just enough traction to verify my gut feeling that there might be something there.
And so that is getting more traction .
It's just gotten some traction because we have social media.
Drones are going to continue to get traction and to take over roles that are more autonomous.
But I was able to be in second place for a while. And that was enough to get some traction . That's great. Do you remember, when you launched the product-- I'm sure it was pretty exciting to get your first couple customers to sign up for the service.
And it started to get some traction .
It won't have real traction at retail until it can command some presence at retail as well.
We're seeing a lot of traction both online and offline.
We got some really good early traction with our prototype.
But as soon as an idea gains traction -- -- sorry.
As soon as an idea gains traction , as soon as an organization gains ground, certain people take over all of the time.
And emancipation activities were gaining traction advocating for more women's rights and freedoms.
And some of them had interesting traction , but we ended up deciding they weren't strategic.
How did it gain attention and traction to be acquired by a major studio?
That's not going to get any traction .
And as it started to gain traction , then you could see whether we need to pull back.
or traction . So what we're going to do today is we're going to talk about-- well, why is it the case that sometimes what we're doing doesn't seem to add traction to solving some of our internal problems? So sometimes, our strengths can lead us astray.
The failure early on to get traction .
And I'm also finding some traction getting to organizations that are sharing this on the ground with people that live in places where it's kind a cookbook.
So that means we can get some traction on our own.