How to pronounce“kraze”in English
IPA/krɪz/
Syllableskraze
Live Synchronized Subtitle
3:23
It’s really uncommon to start a word with the letter K in English — it’s ranked around 22nd in the alphabet.
That rarity spurred a “Kraze for K” at the turn of the century in advertising and print, where companies replaced hard Cs with Ks in order to Katch your eye.
The idea was that modifying a word — like Klearflax Linen Rugs or this Kook-Rite Stove, for example — would draw more attention to it.
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1 real video occurrenceListen to native speakers pronounce “kraze” in real conversational contexts with synchronized timestamps and subtitles.