How to pronounce“kidulting”in English
IPA/kɪdʌltɪng/
Syllableski·dul·ting
Live Synchronized Subtitle
6:32
That multigenerational aspect that I was sharing, that helped us to understand that teens and adults were a real target market for us.
And we happened to figure that out right at the beginning of a trend called "kidulting." Yeah, that's a real thing.
And so we doubled the teen and adult business that is now 40 percent of our sales.
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