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current book. Now, Bruce has taught at OCAD University up with our neighbors to the North in Canada and has focused on constructive ideas in his private practice as well.
He was the co founder of the GWP, a brand engineering firm, and is currently a strategic consultant to companies looking to manage their brand strategy.
He speaks to us today about his most recent book, "Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave and Maybe Even Save The World."
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