How to pronounce“eterneva”in English

This is a story about a radical death care company called Eterneva.

With backing from Mark Cuban, Eterneva is turning people's lost loved ones into diamonds.

NARRATOR: Early reports suggest that Eterneva's months-long diamond making process supports the vast majority of participants through their grief journey.

Eterneva's mission is really to challenge culture and to shift people's perceptions of grief and loss.

After completing her MBA, Adelle got the idea for Eterneva in 2015 after losing her good friend and mentor, Tracey.

That's what I think that we at Eterneva can make a mark on this planet is by helping remove that stigma.

One of the challenging things about starting Eterneva was just, it was so

NARRATOR: And then in 2019, Eterneva caught a big break.

NARRATOR: Eterneva commissioned grief