How to pronounce “diagnose”(adj) in English

laughs] Okay? The difference between treadmill which is a natural orange blinking light and the big rut which essentially means your business will die eventually is that in treadmill youcan self-diagnose and in big rut, you can't. And once you're in the big rut, it's only a question of time before the business hits what I call 'death rattle'. And deathrattle, that's it. Lights are out. The business will go. There's no recovery from it. Sure somebody might come in and buy it all out of receivership, take the name, take the brand