How to pronounce “bulb”(verb) in English

as with all my stories there's a next story which is that Walmart didn't just sell the bulbs they helped drive theeasy bake oven bulb the incandescent bulb out of business in Australia it's banned by 2012 in California I thinkit's 2010 in Ireland it's going on you're driving the thing out of business so the point is that's a huge lever and