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brand new strategic plan going forward as to what we had to do on again all fronts, product, communication, uh, marketing to become viable again to
American consumers and not 70 to 80 year old American consumers, but 35 to 55year-old American consumers that are in the luxury space that had all gone to
our competitors BMW, Mercedes, Lexus, and many of the the new luxuries like Acura and and Audi. So, we had a big challenge and the price tag for that was
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