How to pronounce “yees” in English

And when I went to see it, "King of the Yees," I sat there thinking, how was this play ever done anywhere but in San Francisco?

And I find that Lauren's work in particular, she just did "King of the Yees" at SF Playhouse, which is also

And they're much stronger-- you know, this play has been done-- "King of the Yees" and "The Great Leap"

Kind of to tie back to Lauren, and then-- I know we're talking about "The Great Leap," but the "King of the Yees" made a comment about, in marketing,