How to pronounce “wool” in English

wool or a polyester shirt like this one here, or a long sleeve.

wool sweater and some of these other kids they barely put on their clothes in the morning how come if we both have

woolly mammoths, the Saber-toothed tigers. There were woolly rhinoceroses.

Woolworth had the entire third floor for a while.

Woolworth Building you know um in a veil of smoke from the from the site but it's

woolly mammoths, but whatever they are, they may be small.

Paul Woolmington from Naked Communications, a branding agency that's based in London, has a big office here and many other places in the world. And Ted Hope, who's one of the

Paul Woolmington: So, as we smoothly transition into this next part of the --. I'm

Paul Woolmington of Naked Communications. And Frank has eloquently introduced all of us, so I'm not gonna do all those boring introductions.

Paul Woolmington: Chris, do you?

Paul Woolmington: It was an interesting inflection point, wasn't it? That classic people going white-knuckles in the Coke board room. And Mentos on the opposite were like,

Paul Woolmington: And the Coke guys going, "Oh my God, what exploding Coke." I'm gonna quote from Frank's book, a lovely little quote that I actually used in presentation, I was

Paul Woolmington: Wow. Ted Hope: Forty-five thousand titles and the US market currently is thought to be able to consume about 600 theatrical titles a year, of which 125 are studios. Which means that

Paul Woolmington: You've got one advantage.

Paul Woolmington: Frank, I mean, I'd love to bring you back in at this point on that; the blurred line between author and audience. I mean, at what point will there be an inflection

Paul Woolmington: Yeah. Frank Rose: So, you had things like Lostpedia, which was specifically founded by, started by some guy who, in Anchorage, Alaska, who had watched the entire first season in a couple

Paul Woolmington: Yeah. No, that's great. Chris, I was gonna bring you in at this point

Paul Woolmington: Susan, just to pick up on that because obviously a lot the activities you've created have a lot of play. I mean, clearly there's players inherent in everything

Paul Woolmington: Yeah, Ted?

Paul Woolmington: Susan? Susan Bonds: Wow. So, I think of, I understand what you're saying about telling personal stories and certainly about unsympathetic characters, but we've always tried to, and

Paul Woolmington: Frank, any thoughts on that?

Paul Woolmington: Frank and I played this game a little while ago, a month or so ago,

Paul Woolmington: An observation to pick up on what you were saying is, inherent in what you were saying, is we have this muscle memory that's built into all of ourselves.

Paul Woolmington: I have to weave marketing in here a little bit because obviously it's interesting. My observation is that there's a dearth of good work coming out of the marketing

Paul Woolmington: Well, and it's something we're working on at Naked actually. It's I think psychology as long since understood since Freud was out and cognitive behavioral

Paul Woolmington: Brilliant. Ted Hope: And we made a documentary. One of the characters ran around hitting everyone

Paul Woolmington: Yeah. Ted Hope: as we start to recognize the community, we also recognize I'm not on-message all the time. I don't need it. I still like to go back to that world. I relate to that character,

Paul Woolmington: Chris. Chris Di Cesare: One thing, I guess who I'm really impressed by. One thing on YouTube

Paul Woolmington: Susan. Susan Bonds: So, just to echo what these guys are saying, I think for me, what is inspiring

Paul Woolmington: Yeah. No, that's great. My only comment would be to celebrate the brilliant misfits that sort of--. That's what we try and say at Naked is we're always trying

Paul Woolmington: Yeah, but anyway. That's a nice segue because I know that there's, I think, some friends of Google in the audience and certainly I think there's a number of

Paul Woolmington: Question in the back.

Paul Woolmington: Chris. Susan Bonds: I actually think, too, that this is an opportunity because you don't have to open a movie on opening weekend to get your world out there. You can do things on

Paul Woolmington: Stan Lee, yeah. An interesting observation I think is that--and I hate to

Paul Woolmington: Anyone want to take that? Frank?

Paul Woolmington: The reveal.

Paul Woolmington: Well, on that moment, just as the discussion was just about to get heated. Susan and Ted were about to--. Anyway, I'd like to first and foremost, thank Frank.

at low wool prices.

There's cleaning the wool.

There's weaving the wool.

There's that wool type of smell.

We would also have wool together And put it together like this

Working with white wool-- and I've made reference to things like leather, leather chaps, leather stirrups,

And it's felted wool, and it's a mix of a yellow, intense yellow, with black.

What would your wool jumper say?

through steel wool.

in Manchester in Woolworths department store.

But they're actually woolly like a sheep.

at the Woolworth's. And then when he'd show his silent movie, he'd play the record with the orchestral score.