out in February 2009 um Henry Jenkins at MIT and some colleagues uh published a white paper called if it doesn't spread it's dead uh and the premise of this white paper was uh that we shouldn't usethe word viral anymore um what they want to do is get rid of the word viral um
And for those who don't know, sales development, they are the people calling inbound leads, the people who raise their hands via form, or they don't want a white paper , what have you. It's always murky in terms of who is actually inbound.
To be a bit pessimistic, I think our generation did not even know their preference. They were like a white paper and producers could paint it with contents they wanted. As contents provider, my idea is that we no longer need to appeal to unidentified public in AI era.
And it was very clearly motivated by the 2008 financial crisis. So the Bitcoin white paper came out immediately basically after this happened. And you could see that was a strong moving factor, because in the first Bitcoin transaction, it actually and had a headline from like a UK newspaper
And you are looking down down down down, and you're about to dive into a pool of toxic sludge. We've got a white paper on it if anyone wants me to share it.
And so he created this thing called Ethereum. He wrote a white paper , put it on Reddit, put it on GitHub, and said, who wants to fund my project? And he ended up raising 19 million US dollars in a matter of four weeks to fund this project.
Robert Shiller, recent Nobel laureate, just won with Eugene Fama, professor at Yale. He put out a white paper in the late '90s called "Irrational Exuberance." Sorry, excuse me, a white paper , then a book called "Irrational Exuberance." Alan Greenspan later used the term in Congress, promptly sent the stock market down quite a bit.
with a G, it would come out enciphered as an A. They put some white paper or cardboard or something over the plug board.
Well, as it turns out, in 1883, in Cheyenne, Wyoming, there was a printer and he was printing up something new called the phone book, the phone directory, and he ran out of white paper . And rather than wait for the next train, he said, I'll just print it on what I have, which was yellow.
of hyper Stratus right and so we're really literally going to just have a little conversation up here about this report about this white paper what it means what it means to you how it helps you do your job better and then we're going to open it up and allow you to talk so should we just do that shall we just do that there we go that sounds
But on top of it, like the real cost was, again, the fact that all the sailors had to be E5s. And there's a little white paper , and you can look this up. It's great. It's like a three or four page white paper by Blackhurst.
It's something that we went through and a lot of our customers go through as well. The demo request or the white paper download?
It's something that we went through and a lot of our customers go through as well. moved from demo requests to white paper downloads.
She's thinking, "I change lives, I heal people." Think back to that and now think about these people that sell project management software. So I've got a whole white paper on this.
publishing world and I got a number of lists of names and we sent it off and it was the one sort of you know thing on the desk in a sea of white paper that stood out and so by the end of the week after we sent it out we had four offers which was kind of unheard of at the time because you know it wasn't like jacqu Pepe wanting a new book it was this
It's about trust. And this is not just me talking. If you go back to the original Bitcoin white paper , released by some person or persons going by the name of Satoshi Nakamoto about 10 and a half years ago on the cryptography mailing list, this is what Satoshi says that he or she or they were doing--
20% of them were obvious frauds. Literally, you read the white paper , it was clear this was a scam. And yet these things raised billions of dollars.
It's something that we went through and a lot of our customers go through as well. So now, white paper downloads were worth $4,000, and demo request were worth 12.
Watch "Eyes on the Prize." There's an NBC white paper that came out many, many years ago, which the late Chad Huntley narrated the white paper
And then in April a colleague found this white paper that Dobelli wrote and he demonstrated fairly scientifically how too much news simply removes our ability greatly to digest deeper
Government reports only more so but there was a white paper on the state of the environment the Chinese government
am 1500 so let me move us along simply by saying that what we will try to share and uh as Chris indicated it is available in two forms for you one is a detailed white paper available for download as a PDF also please do not become alarmed if you see text on these slides um these slides will be available
It's something that we went through and a lot of our customers go through as well. To get a visitor to request a demo or to get them to download a white paper ?
My friend just got back from China and she wrote a fascinating white paper about the latest economic trends.
we well. Rolf wrote a white paper on how our news addiction dulls our brain. Now before
powerful machines or with large capacity for storage that's the fundamental idea please forgive this slide it's the one very text Heavy slide we wanted to include it it's obviously in the white paper but let me just uh read it for those of you who are using it as an ey chart um we have obviously talked to a lot of experts reviewed a lot of
paper called Industrial Policy for the Intelligence Age, which was kind of a policy white paper where they were like,
Was very scary. And so we actually waited almost a year to publish the white paper until we had, in our minds,
And that chart is not in here, but I'm happy to send out the white paper .
So usually in the beginning, I just work in white paper .
you double click the colored words, you get a white paper . Um and that's an accurate statement to which most people go, I don't really get that. What does
So that is really the essence of the bitcoin innovation which started in 2009 as a white paper , which was then implemented after all.
And there's a little white paper , and you can look this up. It's great. It's like a three or four page white paper by Blackhurst. It's Jack Blackhurst, Sharon Gresham, and Morley Stone.
Hi. You just mentioned that more regulations was not the answer for this kind of white paper passing
I found I could sell rocks, as long as you staple them in white paper and staple the corners, so nobody could see which rock they were getting.
I just mention this-this work briefly. This is a-a white paper and-and actually a paper that was selected as a finalist in a design competition at Data Play Social Evolutions
coal oil and gas you can find it in in the UK's most recent energy white paper the policy is to maximize economic
And I was so inflamed by that comment that I went home and for the next 10 days, I wrote up a multi-page white paper .
And with the blockchain in a similar way, obviously, technology that is about 10 years old now, since 2009 and the first white paper that
I think that it's important to tell stories that people can be engaged in, and present people that they can care about, instead of a white paper
But it was that 1 year period from, I would, say mid-2014 when we first had that realization, to October 2015 when the white paper for Interledger came
Some of you might been in high school. But somewhat propitiously, right around that time, an anonymous person or group of people under the pseudonym Satoshi Nakamoto outlined in a white paper cash for the internet-- digital cash, which is basically to say a way to make payments peer to peer without using an intermediary, kind of like the way you would go down
highlight in it compared to the usual makeup, so let me explain the principle behind this, can I borrow a piece of white paper for a moment, like this, I
It's something that we went through and a lot of our customers go through as well. That was beautiful. We also counted a VP of marketing from a mid-market company that download a white paper as a qualified lead.
It's something that we went through and a lot of our customers go through as well. And whether you get there through, whatever the math is, 1,000 or so of the white paper downloads or 3,000 or so of the demo requests, that's up to you.
And then it just hit me that I'd like to write a thriller about it, because a white paper , nobody's going to read that.
it quite a bit. You know, I might have written a white paper .
You can kill it, but if you can just take it, put your name on the white paper .
I've seen videos of, I don't know how real these videos are, they're from some like, mentalist guy, but he like, pays for things with blank, with like white paper --