So for me, loyalty rewards, and then ticketing , which I won't go deep into, because I know I gave a really long example there. But ticketing is the other one that's super interesting to me, but I'll hand it over to Scott to see what his interests are. Totally fine. I can take ticketing .
I think in your book, you also reference-- there was a lot to do, and it wasn't the give me, that stuff what was going to become the largest player in the ticketing space in the US, secondary ticketing space. But you were well positioned, and you led it, I think, incredibly ably.
And I think that we'll continue to use it more and more. Everything from our reservation ticketing system, it's called Tock, so it's online. And rather than-- we don't have reservations in the traditional sense, but you can buy a ticket to come to the restaurant with a group,
You mentioned corporate loyalty rewards programs. You've also mentioned the ticketing . I'm wondering if we could just take a step back, and you're talking to a beginner.
I said, you're kidding. We went down to the ticketing gate to complain. And explained it again and again.
But ticketing is the other one that's super interesting to me, but I'll hand it over to Scott to see what his interests are. Totally fine. I can take ticketing . So for me as a scholar of market design, I'm always fascinated by technologies that enable new types of transactions or improvements
And then with thinking you were not taking risks, you ran into COVID. And I can't think of a sector that was much more negatively affected than ticketing . And so I can imagine that you had already closed the sale.
Just open a can. And then it worked out because then they could use the-- we could use their ticketing infrastructure and things like that.
from an NFT perspective. So for me, loyalty rewards, and then ticketing , which I won't go deep into, because I know I gave a really long example there. But ticketing is the other one that's super interesting to me, but I'll hand it over to Scott to see what his interests are.
They can use that text feature. We are working on rolling out a loyalty program that will be technology-based and tied to our mobility ticketing app. And we are looking at other initiatives.
It was built completely isolated from anything else at that time. And in his spare moments, he began to think about how they could improve the ticketing . Up to that point, tickets were written out by hand, largely.
It's a great way to learn all the processing techniques for email. I mean, there's lots of people that everything comes from their ticketing tracking system.
It's a great way to learn all the processing techniques for email. Like on my team, most of my team does use the ticketing tracking system as their dominant place.
I would point out, you know, these guys are surfing over the hull of the Jalisco. So that ship provides a hazard kind of unlike most other surf spots I've ever seen anywhere. guy that made it and then last year we lost a guy because we were afraid of ticketing and didn't have our rescue skis in the line up where they should have been.
what problem do NFTs solve? And we started saying, well, you know, it's loyalty rewards and ticketing and brand-building, and we started listing all these things. We're like credentials, and we're like, it's kind of everything in every industry.
But where we are seeing the bigger impact actually is in emerging markets. It's predicting behavior. For example, they bought, I think, the largest ticketing service for movie tickets.