And you'll see in the pictures here, I've had the great pleasure of working for some of the world's most incredible brands. Sustaining , amazing brands. And what they all have in common is this detailed focus on what they are, where they're going, why they're unique.And they don't get distracted as the years go by.
So I apologize in advance. Sustaining innovations make good products better.
And that's really about the responsibility of how I define sustainability. Sustaining , keeping-- making sure there's enough for tomorrow, for tomorrow's dinner, for the next generation-- your children, yourselves, and everything else, going on down the line.Without putting our toys away at the end of the night, we're not going to be able to have them tomorrow to play with.
Companies would do real innovation-- new materials, processes, double the capacity, 20 megabyte hard drive. Sustaining innovation. Go out to your IT manager that bought your 10 megabyte hard drive, and you say, hey, you want to double the capacityhere, same cost, maybe even a little bit less?
So just like we flex our physical muscles to show off our strength, it's about enjoying the benefits of the relationships in your life and sustaining those connections in the long term. So that's the framework for how I think about it.
Yeah. I think that that's probably one of the bigger things too within the book, just trying to maintain your own self-integrity, while also still sustaining that level of self-awareness. Because when you feel like you're in a crazy place of being the only or feeling like other-- in professional spaces, or even in entertainment spaces,
Minorities, people with disabilities, and other vulnerable communities still contend with neighborhoods that are largely devoid of necessary health-protective and health-sustaining resources. And they're still contending with the political determinants or drivers that created, perpetuated, and exacerbated many of the health inequities we observe or experience today.
You see it in their advertisements, right? The sustaining innovation SUV that Patrick was talking about-- I can't remember what car it is. It might be actually Mercedes where the patents are flying off of the car.
is a performance consequence. You don't think it's an equivalent consequence in your everyday work? Of course it is. Here are the key symptoms of hyperactivity disorder -- ADHD. Often has difficulty sustaining attention on tasks. Doesn't listen when spoken to directly. Has difficulty organizing tasks and activities. Often avoids, dislikes, or is reluctant to engage in tasks that require sustained mental effort and is often easily distracted by extra-, by external stimuli. Does that describe you?
That's quite . Paul, do you have any other thoughts to add into that, thinking about expanding or what are some secrets to sustaining a business for 80 something years? Well, I mean, that's the thing.
And over the course of this time, they would continue to search for the evidence that water once existed on the surface of the planet and for life-sustaining elements. They would do so using two rovers that were solar powered, landing them in two specific spots on opposite sides of Mars, and remotely operating them
And Hindustan Unilever was facing the heat of competition. Their self-sustaining model is simple.
is an agony almost beyond description. Though never having sustaining this level of worry as a parent, I have had a direct and indelibly memorable encounter with such anguish throughout much of my life because of my sister, about whom more is to follow.
I'm a business journalist. The story of Reddit sustaining itself through the years was just consistently the most surprising and fascinating story to me. I think that's one that's little known, as well.
And we're going to have impacts. So by sustaining the Holocene in perpetuity we take on the role of planetary stewards. And what does that actually mean?
But just the whole idea of what you said earlier, about a surge in action, and that's sort of how you move things forward. What about just sustaining that motivation, sustaining things even past that surge, any recommendations there? So accountability is super important, right?
Building a marriage and sustaining it even when it's hard is one of the ways that we can grow and one of the ways that we can actually achieve
It's even harder sustaining it.
completely self- sustaining ecosystem not completely but pretty much but imagine now if we have these green
So I apologize in advance. when these battles of sustaining innovation are over.
OK so in sustaining the suspension of disbelief, you use real science.
It was partially self sustaining , and it can continue to be at least partially self sustaining .
There was no sustaining business model.
It goes toward sustaining the family needs.
within music and sustaining people's creative endeavors?
How self-sustaining are your businesses?
And to largely sustaining that flow of income was around some oil production.
Disruptive side-- business plans are just pulled out of thin air, right? Over on the sustaining side, if you have your requisite hockey stick revenues, it's based on real data. On the disruptive side-- completely made up.
rewarding and self-sustaining within this cycle I wanted to understand how many
they're no longer sustaining home ownership all exotic loan programs have
the launch and the sustaining launch of of my label so that's very exciting for me um so since then I've just been
But the values are about sustaining something, a company for a long time thinking about organic growth,
How can we make a self-sustaining model over there?
We also had a self-sustaining garden, which provided vegetables and fruit for the community.
it's just this process is really sustaining and engaging and challenging, demanding.
make sure that they are making in sustaining strong female friendships because those are absolutely necessary
experience to have a life sustaining system like removed from you like that and that's the same we feel like starving for food or you're thirsty for
There are potential products, meaning nobody's figured out what these are yet. Then the second one are sustaining innovations that make those products better. The third are disruptive products that grow markets.
And we call them potential products, because we don't know their potential unless we understand the job to be done. The second type of innovation we call sustaining products that make good products better. And so, the day after we launch into a new product where you figured out there's a job to be done-- we have a product to do the job well--
immediately, we start improving those products. And we call those products sustaining innovations. And they're important. When we look around the world as we walk around, almost all of the innovations that we see are sustaining products.
And that's where we encourage self-sustaining economic activity by addressing policies, information, and incentives
then you're sort of sustaining as a singer does.
The slave is incapable of possessing and sustaining complex emotion.
for the change to become self sustaining .
The ego is oriented toward self-sustaining .
And you can go and execute on that thing. That's how we describe sustaining innovation. So disruptive innovation then is completely turning a market on its head, or creating a brand new market.
This is traditionally where startups live. And your big businesses do your sustaining innovation very well. Over on the startup side, you're a new company and you produce a three and a half inch drive.
Has no use for it. So big businesses do the sustaining innovation very well. It's not a pejorative.
The only way you can answer that question is to look at existing markets. So you're pulled over to the sustaining side. And we see this all across the world when we're going and talking to intrapreneurs-- entrepreneurs inside of these large businesses.
investment? It's the equivalent of writing a business plan, which nobody does in startups anymore, right? So back to that spectrum-- sustaining side, you can write a business plan that's believable. Disruptive side-- business plans are just pulled out of thin air, right?