How to pronounce “sunstein” in English

And Cass Sunstein of Harvard has done a lot of research on this that if you

in welcoming up Professor Sunstein.

So anyway Cass Sunstein, who was the regulatory czar for the Obama administration, is a big thinker in this area.

My name is Cass Sunstein.

Today I'm delighted to introduce Professor Sunstein, who will be talking about his newest book, "The World According to Star Wars." Professor Sunstein is the Robert Walmsley University Professor

Who here has read "Nudge" by Cass Sunstein and Richard Thaler?

And some years ago there was Cass Sunstein who wrote in the 'Daily We' about his fear that now that we can roll our own news we're going to be paying more and more attention

CASS R. SUNSTEIN: Thank you so much.

CASS R. SUNSTEIN: Oh.

CASS R. SUNSTEIN: It's a great point.

CASS R. SUNSTEIN: Oh, that's a great point.

CASS R. SUNSTEIN: OK.

CASS R. SUNSTEIN: OK.

CASS R. SUNSTEIN: OK.

And he wrote a book called "Nudge" with Cass Sunstein about government policy.

So there were two professors, Thaler and Sunstein-- one's at University of Chicago, one's at Harvard-- who wrote a book 10 or 12 years ago called "Nudge."

After I wrote, with my friend Cass Sunstein, the book Nudge, David Cameron created a tiny little government unit, called the Behavioral Insights

you can do is pay attention to what economist Richard Thaler and law professor Cass Sunstein refer to as "choice architecture."

I don't. But many people have what Cass Sunstein calls the "daily me."

He is the co-author of the bestselling book "Nudge" with Cass R. Sunstein and the author of "Quasi-Rational Economics and the Winner's Curse."

Tali's here today to talk about her new book, "Look Again-- The Power of Noticing What Was Always There," co-authored by Cass R. Sunstein.

And of course, "Nudge" is a book that Cass Sunstein and I

Because a lot of the research that we had coming out of Daniel Kahneman, Dan Ariely, Richard Thaler, Cass Sunstein, a number of other pioneers within the field,

Sunstein and Thaler, when they wrote their book called "Nudge" were