Manchester United fan. I remember like 3 4 years old. And then as soon as I could when I was 18, I moved up from the Southwest to Manchester at 18 years old and I lived here and went to my first Manchester United games. I've seen theclub go on this incredible journey um from you know, Sir Alex Ferguson's era to this sort of period of transition to where we are now. And it's my
And so Southwest , as I mentioned, it's the words, it's visuals, in terms of communication, but it's also the delivery style, that's what makes communication overall. Southwest focuses on delivery style, right?And in delivery style, they use humor.
Which airline is more fun to fly? Southwest . So when people basically tell me it's all about the math, I say, you should, as a leader, fire yourself immediately.Let me prove to you again why that is true, because I know you all are a data-driven company.
FREDERICK "SHAD" ROWE: Well, any little company that takes off. Southwest Airlines has been kind of stage one the whole career it's had.And stage two is maybe like a Starbucks, where they start selling tea and different food and trying to get more money from the same person.
particular state in India called Kerala those of you who are from India you probably know that this is on the southwest coast of India that's about 600 kilometres of beachfront thatborders the Arabian Sea and not surprisingly the fishing industry is a
You weren't volunteers. Changing why you're doing something changes your performance. Southwest , let's see. Lowest TOMO airline-- United, American, Delta, Southwest .
If you're trained-- training's really key here. Southwest Airlines, which we all fly in California, see that a lot.
So that route means nothing. Southwest did this. Dell did this.
So that route means nothing. Southwest no longer has the lowest cost per available seat mile.
They come in from the ocean, so I guess from the west, out over the east, so maybe to the south in the mountains, southwest -- anyway you would first see this, because the energy released in the first few secondswould be on the order of that from a medium-sized nuclear weapon.
You're here because of asteroids and Jason, who comes out of NASA's headquarters in DC, at 300 East Street, I understand. Southwest . Southwest . Anyway, so Jason's come here to speak with us about finding and planning for asteroids that may squash us like bugsor like other species who have been squashed in the past.
But over the last decade or so, I've met other companies and other leaders of companies, and I realized you know, god, there are companies out there like Google, and Southwest Airlines, and Patagonia, and The Container Store, REI, Nordstrom's.There's a list of companies that share a lot of the same values that Whole Foods shares, that has a higher purpose to its existence, that cares about the larger
We've been blessed with a purpose institute which our separate company from GSD&M now but we did all the way in our business. Southwest Airline purpose, we're not in the airline business.
so not to listen to much more common over Scotland but I've seen them in Somerset and the Southwest um and then uh so finally I thought we got I show you the two other two other clouds that are in this bookI'll show you which have the highest points It's always important to know
objects like this uh here it is in in this slide at South I took it South by Southwest and um uh uh can anybody recognize anybody in this photo that's RStevens in the back and MC front a lot rocking out with the MakerBot so one of the nice things about
young managers and leaders in Community Action agencies mental health agencies social service agencies throughout the southwest the United States so one day we arrived in a small town in East Texas anyone in this room ever been to EastTexas few have you been de Texas for those of you have missed the green part of Texas right near Arkansas so we were
Southwest Airlines is another great digital example of adding value through marketing.
Southwest get better gate placement at Oakland terminal two in 2000 -- I just -- you know, it's just not possible. But I think it is important to try and find
southwest Africa. And this is in Antarctica, also.
Southwest 15 of them National Forest were under protection and uh habitats in
by Southwest selected "Freeland." She's also been in other TV or television roles on "Reservation Dogs." She had a reoccurring role on "Billions."
and made a lot on it. And Southwest Airlines, I did very well on. So when did you buy your first shares of Southwest Airlines?
by Southwest in 2014, we struck out a little bit bigger.
The southwest corner of Australia, so just beneath Perth-- yeah, big spiders.
We've been blessed with a purpose institute which our separate company from GSD&M now but we did all the way in our business. The Southwest Airlines, let's put up a little slide here or you can go anywhere if you want to.
Well Southwest Airlines was the only airline in America that actually chose not to charge all those extra fees. So I asked him, I asked the CEO of Southwest while we were on the
and southwest which we'll look at is tracking beacons look at other tracking beacons in the area and say right this bus is closed this person's closed let's
Prince at South by Southwest about, I don't know, maybe eight years ago.
So I like Southwest Airlines.
And that's what Southwest was.
but to feel as if it is being signaled directly to them. And so Southwest , as I mentioned, it's the words, it's visuals, in terms of communication, but it's also the delivery style, that's what makes communication overall. Southwest focuses on delivery style, right?
Probably less than 1% of individuals. gave a South by Southwest keynote.
So that gives you an idea of a simple thing. Let's look at Southwest versus United Airlines. If you look at the numbers, Southwest basically has a 2.4% turnover rate.
in the southwest Amazon.
South by Southwest doesn't pay any speakers.
at the South by Southwest music festival, give a TED talk, and speak and perform here at Google headquarters today,
In the Southwest , you've got major canyons and other areas that have some feature that drew the tribes there, or had
The primary players were Southwest Research Institute, where I work, the Applied Physics Lab, APL, at Johns Hopkins, and Lockheed Martin
I bought a Southwest flight from Kansas City, Missouri to Hobby.
out in the Southwest .
He's a Southwest Airlines founder.
But at South by Southwest in 2013, we had the Bloody Orange which was blood orange.
and the Southwest Grassfed Livestock Alliance, among others.
Michel Guerard in the southwest -- one of the most beautiful places.
Wind from the southwest .
We've been blessed with a purpose institute which our separate company from GSD&M now but we did all the way in our business. Anyway Roy Spence: Southwest Airlines, there was 2 monkeys in a bar and so, here, okay here's the story, 10 months ago, they paid me to do this shit, this is not hard.
Go onboard Southwest Airlines and ask for a meal.
Frances: But I think Southwest Airlines is a great one even though it's been talked about for a long time.
It's not that Southwest Airlines customers are not hungry.
South by Southwest March of 2010 and and it's been a and which was wonderful because having no money to market the