How to pronounce “softness”(noun) in English

We're going for the softness.

You've got a lot more softness around the jaw.

This comforter has pockets for the hands and feet and a softness that's the result of impregnation with aloe vera.

in the veins of a leaf, in a constellation of stars, or in the softness of a kiss upon the lips.

So in the business of fashion the wrap dress which launched in 1974, by 1978 had sold millions already throughout the nation and it was revolutionary in its softness,

fantasy, anarchy, idealism, softness, irresponsibility, and sanctimonious.