How to pronounce“snowballs”in English

should be on oprah yes i do think those things um and it's it's difficult i mean the best part of publicity the one that's mostfun is when it snowballs and it's like i mean it's such an uphill climb especially paperback publicity is such an uphill climb and it's it's reallydifficult but then if a book starts to take off and you have one big media hit and then another my job gets really fun and it's like