How to pronounce“sivers”in English

for instance I have about 70 companies I've invested in, I was a pre-seed advisor to Uber and Uber's business model hasn't really changed. It's been the same for a very long time.If you look at Derek Sivers, the founder of CD Baby. He came up with the business model in about five minutes of going to a used record store and asking them how they did it.And it remained the same effectively for 10 years, 15 years until he sold it for whatever it was, $24 million. So you don't have to fail. It's not a prerequisite for having a successful company