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more seriously if you've got product in warehouses, the last thing you want is customers believing that a new version is coming soon because who's gonna buy a product that's sitting on
shelves when a new version is coming soon?
And even Apple hasn't been perfect about this; quarter before last they acknowledged that iPhone 4 sales were hurt because the public expected an iPhone 5.
Listen to native speakers pronounce “shelves” in real conversational contexts with synchronized timestamps and subtitles.