To illustrate how this has happened again throughout history, I want to go to 1851, my hometown, New York, very shareable article format and then distribute it out there?
And so because we've got roasted carrots, we've got pickled carrots, which I'll go into in just a minute, and then we've got the carrot mochi, It's shareable , but we keep people moving.
And identity is antagonistic. for creating shareable videos, and just across the entertainment and media landscape-- this power of familiar surprises and MAYA, for giving people what they want.
That's not the best part of it. It's a shareable economy.
smartphones, and what makes us share. What become something that's shareable ? What makes us engage with the piece of content?
That's not the best part of it. It's this thing called shareable .net, I'm fascinated with it.
And there are rooms for improvement, but it's not this terrible place to be. So there's this balance of needing to have shareable and viewable content while making sure
And I think at the scale we're at, it was most important for us to have as many people see it as possible. And the idea that it's so easily shareable -- like someone could post a link to it on a Facebook wall. You can post it anywhere, and there's nothing gating anyone from watching it.
But the reality is that to them, that is the best party ever. And so better understanding why that moment is shareable and why they're connected to their device and to figure out how to capture attention and to be part of that moment requires a completely different process leading up to it-- how you talk, how you engage, how you keep people engaged, how you understand what they're trying to do, and
By content, I both mean the messages we wrap around our products, but also how we build the products themselves for viral growth. Thinking how to make the products more talkable and shareable and how we design both websites, as well as the product themselves, to be something people will pass on. By contagious, I mean that old idea of spreading from person to person, just like a virus might.
Like when I'm researching Lil' Kim or Biggie and these kinds of artists, back then brands, luxury houses, or bigger brands And that brings up another question around like with the rise of social media platforms and the shareable nature of everything, often, styles are popularized by the people who didn't actually
And I think that's something that's so powerful, and that the intention and the thought that you put behind, that is really powerful. And then, of course, when you create shareable content, people are going to reshare, reshare, reshare, reshare, reshare.
And so because we've got roasted carrots, we've got pickled carrots, which I'll go into in just a minute, and then we've got the carrot mochi, The one thing that I always say about our food there is it has to be shareable .
The rest of my question was related to around other strategies or habits-- Right. --that you might have had, or any books or trainings that you might have attended that could be shareable with the audience. Yeah, I think the big thing for me was understanding that being a good manager and leadership is all about being different, too.
To illustrate how this has happened again throughout history, I want to go to 1851, my hometown, New York, And they thought, what if we take that garbage-- it's actually pretty good-- and repackage it in a nice package, different headlines, very shareable ,
And what I'm going to talk about is how these same ideas can be used to sell cement, toilet paper, network software, whatever you want. Pick your most boring product, by following these principles you can craft that product or that idea to make it more talkable or shareable . And finally, the last thing I want to say here is quite important.