How to pronounce “sbc” in English

We were known as SBC.

Her store's been featured on SBC and "SF Magazine's" "Best of the Bay" series.

So we got to thinking, well, Southwestern Bell doesn't work, so we changed the name to SBC.

And then we acquired AT&T. And the question was, should we keep AT&T's name or stick with SBC?

And as you can imagine, we'd grown, so a lot of our managers, a lot of our people thought we should stay with SBC.

Everybody, we took a little poll, and it was almost unanimous we should stick with SBC.