How to pronounce“saatchi”in English

I have to tell you that I don't do anything differently now than I used to do in the for-profit world. And everything I learned doing marketing forSaatchi & Saatchi, I apply to this. I think that my experience building brands before has helped me to build this brand. And I think the thing that's helped me themost to build this brand is two things. One, having a very credible and successful health organization behind the brand of PSI. I don't think this would have been possible