How to pronounce “retentive” in English

a logistics guy, right? I designed logistics systems and I started thinking, "Well, vanity press gotta get rid of all these middle men." And I'm a technological guy.I'm gonna type set this book myself. I'm gonna make sure that all the kerning is right. I mean, you know, I'm an anal retentive guy. Design the cover in Photoshop. Found LightningSource, which was basically the back end, well, basically this is a company that's owned by, I'm trying to remember the name of it.