let's Rebrand or let's relaunch or let's do this right no and I think this is this is about relevancy right it's about re relevancy in an attention economy um if if there are you know 15 competitors in a certain industry and you're trying to be um you know trying to be something different say than the the leading brand how how do you capture what consumers
So you know, what I wanted to do is talk a little bit about your, how you turn all this science really into relevancy for businesses. So what can they do now? Before I do that I want to share with you some numbers and this is what bankers do.
And only those that are in red are known to be associated with some clinical state. They have some relevancy . All the other data is just extraneous.
It's hard. It's hard because not only for athletes-- and I went through this through retirement, where I struggled when I retired. There is always a fight for relevancy . And so whether you're the star player, and you all of a sudden come off the bench; or you're a player, and you retire; or you're the former board member,
And everything is always, always changing. to fight as much for relevancy .
or new things happening with consumers. And so they maintain their relevancy , which keeps them relevant, which keeps them engaged. But they're also spending time with families and doing other things.
And that's really what makes her so powerful. And so I think she comes back in to relevancy in a different way than Friedman does, because I think in some ways she's tapped into a kind of more universal human longing for independence and autonomy and kind of self-creation and self-discovery.
So your record contract is coming to a close, and there has been a lot of speculation on if this will be your last traditional album or not. Obviously there's a lot of benefits towards digital distribution with relevancy . But is there anything that you learned from this week around how excited people were and the buildup of the release that
And that's Thad in the front there, Thad Starner, who I think most of you know. And then two other things I do that are of real relevancy here, maybe three. Is one is for the last five years, I've run a group-- helped run a group at Davos-- around personal data, privacy, and big data.
The guys who made it just went silent. You know him. How do you think he's maintained his personal brand relevancy as a 51-year-old skateboarder?
mean yeah to to help them of look at all the possibilities look at everything exist right now in the pallet rather than just sort of going okay let's Rebrand or let's relaunch or let's do this right no and I think this is this is about relevancy right it's about re relevancy in an attention economy um if if there are you know 15 competitors in a certain industry and you're trying
And thanks to Google here, and they were using Google Search to actually find the importance of the boba tea emoji in comparison with two of the existing popular beverage, sake and champagne. And they were also using the Google Books ingram viewers to find out the cultural relevancy and significance of the boba tea emoji globally.