How to pronounce “rebrand”(verb) in English

And then started focusing in on the idea of finding a place where I could grow grapes and possibly do something in a true vin de terroir. So, a couple years go by. It turnsout that it's really hard to rebrand yourself when people think you are this goofy, happy-go-lucky,anything for a joke kind of winery with funny labels and this whatever insouciant attitude