How to pronounce “raku” in English

The initial thinking of Rakuten was how to help small

It's basically the Rakuten way.

And the reason why Rakuten is so strong is we are an aggregation of 40,000 merchants.

How do you envision Rakuten's plan in Southeast Asia in the next five to 10 years?

If you go to places like Rakuten or other travel sites, you have a little checkbox in the extra information where you can check off is accessible or not.

So one of the biggest differences in Rakuten, than the other internet companies, we do the media, e-retailing, including travel.

So about 90% of internet populations are Rakuten members.

Can you describe what is the Rakuten Shugi?

Well if you come to Rakuten, for example we have a minimum level of standardization for these

How we did it was we called up Rakuten sites that sold a similar kind of straight soup.

But would you say that throughout all of Rakuten globally, this concept of I am constantly needing to improve

What is omotenashi and what does it mean to Rakuten?

One part is about the general challenges for Rakuten itself.

Like what do you think is the main challenge for Rakuten, especially for example we talk about competitions, like Google has its product listing ads.

In Japanese Baseball, with Softbank Hawks and Rakuten also uses this well They would put foreign players in important positions to supplement the team

He is director of Kobo, chairman of Rakuten Card Company, chairman of Rakuten Travel.

much similar ideas. And the reason why Rakuten has been successful is we are extremely open internally.

After this he became a director at Traffic Gate, and when they were bought by Rakuten, right when he was thinking of quitting, we happen to meet up

The difference between most of the American start-ups, internet ventures, and Rakuten, is we started from

organization people do believe in the mantra of service, servicing your customer, service other Rakuten employees.

Thank you. First of all, I think there are so many rooms for improvement for Rakuten.