Proctor and Gamble was things like the customer is boss or the customer is king, but then they'd make billion dollar decisions in the basis of a very simple approach.
When Proctor and Gamble went from 26 varieties of Head and Shoulder down to 15, they actually saw a rise in sales of ten percent.
You look at Proctor & Gamble.
If you're Proctor & Gamble, you should be very focused on earnings reports and say, how much did they make last year.
But I left Proctor & Gamble, big fancy Proctor & Gamble, multi-national company.
by the Americans or Proctor and Gamble or something in the 19th century not at all there are records showing that soft
is as Proctor and gambles uh icon of the new generation of like Innovation was the crest spin brush remember when this
Heavy in the CPG with Proctor and Gamble, retail with Kroeger, Luxottica, and also some financial services; I know some of you here represent that.
I know when I worked at Proctor and Gamble, I worked on new formulas with Tide, new products like Mr. Clean Magic Eraser.
So after college I went to work for Proctor & Gamble, I was a salesperson there, won some sales awards, was the sales manager, and was the sales trainer.
you know that they're also a competitor to Proctor and Gamble and that they sell vegetable oil and soap and that their
Probably the biggest brand from the past of traditional world is Proctor and Gamble, right? Proctor and Gamble.
of households in the world have one product from Proctor and Gamble.
still in school working for a very large company Proctor and Gamble and I was
responsible for helping uh one of the very first teams in Proctor and Gamble uh dip their toes into the water in
Almost went to Yahoo instead of going to Proctor in the late 90's and it was probably a pretty good move at the time but always kind of had digital in my blood and, and working as some,
I've had both on the client side of Proctor as well as the agency side working with a lot of big companies on the mistakes to look out for.
Not on the side of Mr. Proctor , who was a pretty pure, pure soul.
Walmart sustainability index, when you think of Proctor and Gamble's click forward water blogation campaign, when
in order to do that so that's how I started working uh at at Proctor and Gamble and as as I uh as I was going I
So in 1980, Proctor and Gamble had a huge problem.
graduated from the University of Cincinnati I had a full-time job as an assistant brand manager at Proctor and
the monster philosophy was a word that brander used a lot um I went down to Cincinnati where Proctor and Gamble is
My background before joining Bridge, I was Grant Manager at Proctor and Gamble and did that for about six years.
A project we got to work on with two of our clients, Proctor and Gamble and Kroger, was P&G E-Saver and this is a -- really the first for, for both -- an online coupon linked to
with organizations such as Pepsi, Mayo Clinic, Proctor & Gamble, and Steelcase.
they're actually not inflated at all what's inflated is stocks of companies like Gold Corp and Boeing and and Proctor and Gamble that all understand
And so I stayed there for the next eight years, and I lived in the dorms with the freshman as a Proctor
I left there and I went to work for a sales training company, and it was this little speck of a sales training company, it was a six million dollar company compared to Proctor
You know, just decades ago, if we were mad at the Proctor and Gamble Company because we didn't like the flavor of our Crest toothpaste.
And Proctor and Gamble, a big consumer goods company that you are all familiar with, makes detergents
And over here, we have Con Agra, General Mills, Hormel, Kraft, Proctor and Gamble, and they're
We got a Gold Lion in June and this was the first Gold Lion in the cyber category, or digital category, that Proctor and Gamble had ever won so even the lowly banner ad;
One of my favorite stories that illustrates the element of the value in a connection culture comes from the Proctor
Proctor and Gamble, the CEO there, a guy named Ag
You have A. G. Lafley running Proctor