Bruce Philp : Yet, still in business schools today, this is how it's taught.
Bruce Philp : You know, people got into debt and bought too much stuff almost right out of the gate so shame on us.
Bruce Philp : than, than real accountability and off they went.
Bruce Philp : Thank you.
Bruce Philp : Right, so the question is about brands that have come back from ethical disasters
Bruce Philp : So the question is around Muji and their anti brand platform and how does that fit into the story?
Bruce Philp : It would.
Bruce Philp : as eating chemicals is.
Stacy Brown-Philpot: Good afternoon.
So my name is Drew Philp .
A historian whose work I consulted Bruce Philp : writing the book, talks about the emergence of consumerism is happening at the period of enlightenment, so the 17th century and 18th century and some important
So their issues would Bruce Philp : It's a great question.
My name is Stacy Brown-Philpot and I am an Entrepreneur in Residence at Google Ventures.
Bruce Philp : Thank you very much for that kind introduction and I should start by saying
So, and those Bruce Philp : people are also capable of taking it away and that actually happened to Levis some years later.
Bruce Philp : Right, so I think there are a couple of things to bare in mind here.
Bruce Philp : Yeah I think if those kinds of movements were to emerge and they were real that would be fantastic but the damage that gets done if they're not, if they turn
We're very pleased to welcome Bruce Philp to our Authors at Google talks this afternoon.
male #1: So I had a question about the story of Muji, the Japanese company Bruce Philp : Right.
kids Foundation prior to starting at in direct he was president of North American Trust Bruth philp his co-author is a writer and branding consultant with
Don't buy more than we can enjoy, take care of the stuff that we have Bruce Philp : because the foundation of this