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you in this other book in the beginning, Alexander Osterwalder.
Osterwalder had a great insight. He said any company could be described in nine building blocks. And I'll give you the cliff notes of the book in a second. He said, "Listen, first
building block is 'Who are your customers? What users are they serving? What jobs do they want to get done? What's your value proposition that you're giving them?" That's a
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