So one of the impressive things about the original "Nudge " book was it inspired several governments to put together nudge groups who would try to improve regulation and practices in ways that you advocated.Can you tell us a little bit about that?
basically it mean you stop breathing intermittently during sleep a lot of times the the bed partner will kind of nudge you with the elbow to say you know get wake up wake up and breathe because you're not breathing um if you wake upthroughout the night if you unintentionally fall asleep during the day such as this this is what daytime
Yeah. And part of that is funders need to be better. We need to be uh more willing to invest in things like nudges or planning nudges um but not full-blown training. Uh it's um it's an
And scientists have demonstrated that when people feel that feeling of awe, that feeling itself nudges them towards what are called pro-social thoughts, to consider their individual place in a larger communityand in a larger cosmos, which in turn gets them thinking about their shared humanity with other people.
play in the hard times. to nudge you towards the realization that sometimes the things we complain about are the things that we used to pray for.
So there's huge incentives for people to leave out the data that doesn't quite help them tell their story or to just to nudge things around here. And this is a study from the National Academies that just came out a couple of weeks ago looking at these issues more broadly about scientific integrity.
I don't mean to be monopolizing, so any time you want an answer, just-- No, you take the .. You nudge me. Well, I'm not a lawyer. And I trust the production to have lawyers that can vet what I submit.
If you're not going to put a limit on it, at least if you apply a THC tax, you could then try to nudge users towards some of the lower-potency products. At least make it more expensive if people really want to get intoxicated.
And then what you can do is use misdirection. And nudge them a little bit further towards that, because he's got oddly symmetrical scars on his back, which has a justification within the narrative about a car crash.
And so there's just a vast mismatch. To nudge , to say, hey, I can't tell whether you got my email.
Harvard has one. UCSF has one. Students get contact with patients early. They see the You nudge them only when you have independent evidence that it's what they want. So, if you didn't know that 96% of Americans approved of organ donation, it'd be hard to justify
I love compliments. I love when people say thank you. If you can nudge people to go in with a mindset to do those things more, often, they are able to do it, and it makes their conversations much, much better.
So I'm curious, just based on your experience, both in the past life and throughout writing this book, where have you seen most people get stuck or lose that extra nudge to bring themselves back into a state of wonder? I think I would say there's probably two-- well, a few.
It's also worth bearing in mind that stress as a result of Sleep and Circadian Rhythm Disruption affects the immune response. So it'll nudge you earlier in time.
Sludge is the same tools. But the idea of "Nudge ," the basic idea, is, if you want people to do something, make it easy. And lots of successful firms like Google have succeeded in large part because they make things easy.
Like many of you in here are probably involved in some kind of fellowship here at Google, and someone at some point felt this nudge to start it here. And that's the nudge I felt. And I was like, OK, there's no Bible study.
My discouragement went to a new low. Taylor felt a nudge as he's pushing the door to go out to the field to set down his pads, turn around, and walk back towards this incredible purpose
that can nudge people to increase focus, reduce stress, and improve their mood.
So here's a nudge .
That's a nudge . And there's lots of applications and businesses and a tremendous, tremendous amount you can do, and it's one of the things that over at Humu
I think we nudge towards the opinions of experts away from mass opinion, to some extent.
So they nudge you here.
If can talk about nudge theory and make it positive.
How do you nudge yourself off that?
Who here has read "Nudge " by Cass Sunstein and Richard Thaler?
Their book "Nudge " was about how you can create behavioral cues and use information in ways that nudge people to make choices
to push/nudge the political system into rethinking its priorities, investing in the next generation
One spin nudges its neighbor and that neighbor nudges the next and so on, like a rumor spreading through a crowd.
has always kind of nudged him. When Lee Jae-myung president visited the Oval Office, you know, the first topic he
It gives you little nudges to think about.
And they could have lost one of the great symphonies in the world on this problem. And there were some nudges . And fortunately, they're still playing.
Yeah, yeah, it's amazing. So he thought about nudges in the context of inequality.
So there are nudges or choice architectures out there that you may be familiar with that make us vote-- for example, this is Neat Street's project.
or just to be nudged out of your flow state.
These are nudges , probabilistic propensities.
My discouragement went to a new low. I felt those nudges along the way to start a Bible study, to start prayer group, to be a light, to put bibles in my teammates locker.
My discouragement went to a new low. Listen to those nudges , and just take the next step, because God is doing something in your days that you would not believe, even if you were told.
It's called "Leadership Nudges " where you can see there's 150 of them now.
And Adam nudges me, and he says, watch this.
These minor nudges , I think, are much more where this is going to impact us on a day-to-day basis in the near term.
The presumption was that nudges are used for good purposes, and maybe they are.
And she nudged him to get a little bit more responsible.
And he nudged me.
to eat healthy, but if you put all the really poisonous stuff in the middle of the menu, you will decrease the chances that people order it. And there are nudges like this available almost everywhere you look. None of them depriving people of freedom of choice, all of them helping people to make better choices. So that was what the Choice book was about, how we have too much choice and what we can do about it.
play in the hard times. And you pointed out a really interesting nudge , almost, that you, whether intentionally or unintentionally, had in your environment
Let's figure out how to nudge it in different ways so it's done much more efficiently.
And if we could just help nudge all of the Mama Florences around the world to do that, think of all of the potential, the human potential,
So I coined a term, but I wasn't an architect. And thanks to all these nudge units and lots of academics in economics and management and psychology, we've learned a lot about how to do choice architecture better.
Yeah, yeah, it's amazing. So it's a great nudge .
Yeah, yeah, it's amazing. We didn't have to nudge people.