How to pronounce “nrdc” in English

for NRDC and people working in this area over the years.

of NRDC is that we have a political operation and we have a lot of power, but we need the

And I think NRDC, Earth Justice, the great Infrastructure we have now for environmental litigation grew up under people like my dad.

the president of NRDC and the Sierra Club have essays in there.

But the NRDC does a really good job of telling people about the issue of food waste.

This is from that NRDC report.

You've been at NRDC; you've been at this business now for 40 years and long before that.

And the story of NRDC really is the story of people who had ideas, wanted to make a difference in the environmental world, and took action.

happened that NRDC had just finished a capital campaign; the first capital campaign that we ever had.

And a place like NRDC wants really talented people and you can't win without them.

And what's NRDC doing around that?

400 professional people working at NRDC, and we needed to record what happened and how did it happen.

exactly what we did to build NRDC and compete with all of the other organizations.

team that we have here at NRDC, and working with Google on so many of these projects is really the way we have to go.

Your story and the story of NRDC, certainly I find inspiring and I hope other people here do as well.

of you who don't know nrdc it's it's really a remarkable organization and one of the benefits of just selling E2 for

winner, and NRDC is partnering with this effort as well, for the first time to map factories in China

John Adams: I look back at the founding of NRDC and I think about Stephen Duggan, now long gone, and James Marshall, Bob Marshall's brother, who was a great wilderness person,

NRDC has to be around in the future and we're very, very proud that the transition worked so well and NRDC is even stronger with the transition.

So, NRDC was founded just over 40 years ago, I guess.

And Annie Notthoff then became the head of the NRDC advocacy office here in California, but we had an office in Washington that was the best in the business and really the only

Well, NRDC doesn't have legal standing in Mexico.

This was really the first Internet work that NRDC did.

And for NRDC to build its membership, we had members everywhere.

John Adams: Well, NRDC came to California in 1972, and came to Stanford and one of the

John Adams: Well, NRDC is not your typical example, but we are hiring every year.

And then, NRDC will match up our strength with your knowledge.

So for example, the president of NRDC, which is the National Resource Defense Council, is a black woman.

The book starts 40 years ago, and NRDC has half of its people are 30 or under.

I'm curious, what separated NRDC and the approach that you took there from other environmental groups, as this movement really took off in the late 60s and the 70s?

And the strength that NRDC brought to the environmental movement was that we were able to write these statutes and then we were able to get the rules and regulations

the pallet," but as needs grew, NRDC found ways to meet those needs.

And in your book, you talk about how NRDC has really been in lockstep with what's going on in California from very early on.

Pat Adams: I just want to tell a quick story that sort of ties in NRDC and Google, even though it starts back in 72.

And I think that's where all of us come from at NRDC.

And finally, I transitioned out of NRDCs presidency three or more years ago.

Pat Adams: Well, we wrote this book together because over the 40 years that NRDC has been

And we wanted to highlight and herald those individuals, as well as the founders who started NRDC in 1970.

So, we wanted to write about the people who built NRDC, the history, and also, to consider it sort of a blueprint.

did the transition happen so well, that Frances is now a respected leader of NRDC?"

All of this took place very, very quickly after NRDC was started on January 2nd, 1970.

I think, actually, you said half the folks at NRDC are under 30 -- that's probably true here at Google, or more or less.

Another thing that we did that I thought really made a big difference, NRDC let people go.

Finally, if you were the Sierra Club, you wanted NRDC around because we would bring your litigation; it was like free beer.

And that has stayed with NRDC and really built our reputation throughout the environmental movement as team players that you can trust.

Pat Adams: Well, talking to a number of people and watching NRDC grow as we went back over the history, people use such terms as "adding tools to the toolbox", "paints to

back all of those laws, and suddenly, NRDC realized they needed a better communications systems and better memberships so that they could represent them.

So, in that sense, NRDC constantly is adding to its staff, but with very specific departments.

And we also set up an advocacy center, which has been a hallmark of NRDC ever since 1990 and 1994.