How to pronounce “mudde” in English

But I think that's such a key piece of what a Tough Mudder means.But for Tough Mudder, it's an experience.

But I think that's such a key piece of what a Tough Mudder means.This is the Tough Mudder employment satisfaction survey results.

$100 million in annual revenue, $13 million for charity, Crain's 40 Under 40, Fortune's 40 Under 40.150,000 Twitter followers for Tough Mudder.2.5 million people have signed up for these races.

But in a business environment, it's very different.I can say I founded Tough Mudder, but at best I'm 5% of the equation-- at best, frankly far less.It's about all the other people in the company.

And I had this very clear desire to build something that, in my own small way, I thought would make a difference in the world.And we don't pretend at Tough Mudder that we're curing cancer or bringing peace to the Middle East.But we are getting people to spend time with their friends-- at least spend a few hours not connected to their iPhones

But I think that's such a key piece of what a Tough Mudder means.If you see another Tough Mudder running in the park in a Tough Mudder shirt, probably you will high-five them.

But I think that's such a key piece of what a Tough Mudder means.is the 24-hour nonstop Tough Mudder.

But I think that's such a key piece of what a Tough Mudder means.I say people who work at Tough Mudder should do the events.

But I think that's such a key piece of what a Tough Mudder means.When I was starting Tough Mudder, I had no idea whether it would be successful or not.

So I feel very comfortable intuitively with the decisions that I'm trying to make.Anyone in this room done Tough Mudder?

And this is Will Dean.He is the founder and CEO of Tough Mudder.I have to look at my notes here.

I did. Amazingly in England, it's getting better, but it is not always the most entrepreneurial of places.And my mother recently asked me if I sold Tough Mudder, did I think I could get myself a job in management consultingstill? I suspect so.

but so is the desire to create a tribe.And that's how you talk about Tough Mudders.We have about-- how many members of the tribe are in the room today?

But I think that's such a key piece of what a Tough Mudder means.I mean look-- the name of the company is Tough Mudder.

But I think that's such a key piece of what a Tough Mudder means.But lots of people have come into Tough Mudder today and they've been very successful.

But I think that's such a key piece of what a Tough Mudder means.And I think one of the values of Tough Mudder is also being somewhat irreverent, and challenging conventional wisdom, and asking why.

But I think that's such a key piece of what a Tough Mudder means.And that person probably isn't going to enjoy Tough Mudder in the long term.

And it's like two hours long, two and a half hours long.But also in 2012 at the World's Toughest Mudder, I think it was about 1,200 competitors and probably 90% male.

Anyone got no idea what Brewsters Millions is?So if you'd just run a Tough Mudder course-- I think this is one of the reasons why Tough Mudder is increasing so quickly-- you can instantly

competitions of alternative stuff-- Zach: Yeah.membermale3: There's this thing called "The Tough Mudder" in New York where they go on this mountain that's usually a ski mountain and there--It's like, in April so it's really muddy-- Zach: Right.

It always does. You know there's another one coming when you see the first one.It's like the Spartan Race, Tough Mudder, those kind of things.

So yeah, Google is certainly a tribe of a certain type, but we have a sub-tribe of Google Tough Mudders, as well.But I think that's such a key piece of what a Tough Mudder means.Well, I think it--

So I feel very comfortable intuitively with the decisions that I'm trying to make.And running. And I do Tough Mudders.

These are people who like to do the marathons, who like to do the triathlons.These are your CrossFitters, your Tough Mudders, people like that.But they also have a very interesting tendency.

And some things in life, that's true.But the vast majority of things, including the vast majority of obstacles at Tough Mudder to kind of bring it back to the event, they do requireyou to work with other people to get through.

But I think that's such a key piece of what a Tough Mudder means.And I think when I look at-- and part of why I wrote the book-- and certainly when I look at Tough Mudder,

But I think that's such a key piece of what a Tough Mudder means.that challenge ourselves. And those of you that have come to a Tough Mudder, 15%, 20% of people are in very, very good shape.

But I think that's such a key piece of what a Tough Mudder means.Certainly, if you see someone in the World's Toughest Mudder gear-- this guy has done, if you hadn't noticed, he's done a World's Toughest, which

But I think that's such a key piece of what a Tough Mudder means.And I also get flak because I, as people here who are from Tough Mudder will know, I get very, very fussy about people

But I think that's such a key piece of what a Tough Mudder means.I'm not saying this to brag, but I control the Tough Mudder board.

But I think that's such a key piece of what a Tough Mudder means.Some people say, ugh, I hate Tough Mudder.

And you start with these ideas as to what you're going to write and you reflect a bit on it.And I think I always knew that, for me, Tough Mudder was, as much as it's a business and, of course, a money making entity, it is this purpose-drivenorganization. You're all fortunate you also all work at a purpose-driven organization with a very clear mission, here at Google.

And I think there's something in there about life, a lesson in life, and being willing to ask for help, which I think a lot of people struggle with.So speaking of being willing to ask for help, I'd love to talk about those early days of Tough Mudder.It's this big international organization now.

It counts. It counts.So yeah, Google is certainly a tribe of a certain type, but we have a sub-tribe of Google Tough Mudders, as well.But I think that's such a key piece of what a Tough Mudder means.

But I think that's such a key piece of what a Tough Mudder means.Yeah. So I think the underlying value, the mindset of Tough Mudder is around this idea that we should all try and do things

But I think that's such a key piece of what a Tough Mudder means.Because we were having people with disabilities write to us and say, I want to do a Tough Mudder, but I can't do this obstacle.

But I think that's such a key piece of what a Tough Mudder means.In that way, and maybe in that way alone, Tough Mudder is similar to Philip Morris, that people come to Tough Mudder--

But I think that's such a key piece of what a Tough Mudder means.It's just silly. And mostly, most of the people at Tough Mudder aren't like that.

But I think that's such a key piece of what a Tough Mudder means.Definitely. Yeah. We have something called the Legionnaire program, which is the program for the repeat Mudders.

But I think that's such a key piece of what a Tough Mudder means.People are going to go to domestic violence, and you're going to be saying that Tough Mudders are all these things.

But I think that's such a key piece of what a Tough Mudder means.Not that you need me to jump to your defense, but what's very clear to me, as someone who's never run a Tough Mudder, is that this actually isn't

But I think that's such a key piece of what a Tough Mudder means.But I still have people say to me, oh, how much money has Tough Mudder raised?

So I feel very comfortable intuitively with the decisions that I'm trying to make.One of the great stories in the book, by the way, is Will, the founder of Tough Mudder, because that's a great example to your question of his parents

OK, I just finished my fourth full marathon, LA Marathon like 11 days ago, so my feet barely recovered in time to put on these heels, and 25 half marathons.Amazing. And then I roped her into a few races, the Spartan or the Tough Mudder mud runs.Camp Pendleton Mud Run.

You're in debt. And next thing you know, you'd have a bad afternoon, bad evening.And I think it's more of this thing of things like MMA, and CrossFit, and Tough Mudder are really more