How to pronounce “lure”(noun) in English

Social information-- the lure of worthless activity.

The party was the end game, not the lure.

So on one hand, there is this the lure of power.

And that's not a slam on that movie, but that started with that idea of the lure, the fear, so now when we go see "The Conjuring," it's like,

So we've got dopamine, the tap on the shoulder, lure of worthless data, and the one other.

So basically, at least twice a week, we do run our cheetahs to the lure so they do get lots of exercise.