It's outrageous that this has happened, but none of that changes Jonah and none of it changes my love for Jonah . No one has responded to any of our questions except Dr. Firdevs Uğur İşitip, who denies any wrongdoing andsaid she had nothing to do with donor ordering at Doğuş Clinic.
And today, I'm delighted to introduce-- or should I say, reintroduce-- my fellow Montgomery Blair High School Class of '98 alumnus, Dr. Jonah Berger. Jonah is an Associate Professor of Marketing at the Wharton School and a best-selling author.He last visited "Talks at Google" 10 years ago, just after publishing his first book, "Contagious: Why Things Catch On." He's returned today to introduce us
So I think that's what I would say to teenagers. Jonah Lehrer got destroyed by the journalistic community I'm sure in part because everybody thought, there but for the grace of God go I. So let's get him,
Researchers at the University of Pennsylvania-- Katherine Milkman and-- Jonah Berger. Jonah Berger-- have looked at what makes people share content online.And what they've found is that, in fact, when we're passive, we don't share much.
So, with that, I will hand over to Mr. Lehrer and we'll have time for a Q&A session afterwards. Jonah Lehrer: Thank you all for coming.It's a pleasure to be back at Google, I was just at the New York office a couple weeks ago and every time I'm in a Google office I always get the intense urge to apply for
male audience member: stone. Jonah Lehrer: An answer that quick is most certainly a moment of insight.The answer is stone, stone age, milestone and sandstone.
male offstage: they're at the other office Jonah Lehrer: Oh! Jonah Lehrer: 21st century is amazing.Jonah Lehrer: So it's able to find the one other word that binds them all together Jonah Lehrer: Oh no, our friends, what happened?
Jonah Lehrer: 21st century is amazing.Jonah Lehrer: So it's able to find the one other word that binds them all together Jonah Lehrer: Oh no, our friends, what happened?Oh they're still happening.
Oh, that's too bad. Jonah Lehrer: So it's able to find the one other word that binds them all together.Now when you need a moment of insight, when you're stuck and stumped, when you don't know what to do next, when you've just reached that block, chances are you also need to draw
And then at a certain point he realized, "You know, I'm using the wrong strategy, maybe I should switch it up." And because he's a trained mediator he's able to- Jonah Lehrer: increase his alpha waves like that, on a dime.And they watch this abrupt spike in his brain waves and then he became an insight machine.
Now it would be wonderful if I could stand up here and tell you that the way to solve every creative problem is to, you know, take a nap, get drunk. Jonah Lehrer: Just last month a study came out showing that when you get undergraduates legally drunk, so too drunk to drive a car,it's a study out of the University of, University of Illinois at Chicago, they solved 30 percent more difficult creative problems, that require moments of insight, than their sober classmates.
it's a study out of the University of, University of Illinois at Chicago, they solved 30 percent more difficult creative problems, that require moments of insight, than their sober classmates. Jonah Lehrer: So being drunk does make us more likely to have a moment of insight and it'd be wonderful if we could always walkaround in a stupor.
place it. So frustrating, but it's also kind of profound because how do you know you know their name if you don't actually know it? Jonah Lehrer: Why are you so convinced that memories in one of these overstuffed filing cabinets if you can't find the file?Well, that's a feeling of knowing.
Furthermore, the size of these teams is increasing by about 20 percent per decade. Jonah 's explanation for this is quite simple, our problems are getting harder, all the low hanging fruit is gone, in fact, many of the problems that remain exceed the capabilitiesof the individual imagination.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: And he put those in the atrium.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: He analyzed 20 thousand papers produced by Harvard researchers.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: I mean, it's a really interesting question and I always try to resist the urge to speculate on the forwarding effects of technology.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: Yeah, this is classic brainstorming I'm talking about.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: Um, that's interesting, it sounds so grandiose to talk about my own ideas in terms of epiphanies especially after having just described "Like a Rolling Stone" that's
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: And basically what that meant was you poke a sea slug over and over and over again until it gets bored by your touch.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: I was actually quite bored.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: Yeah, I don't know.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: Yeah, um, nobody knows for sure, no one's on the detail genetic work to figure out the exact, you know, the exact breakdown of heredity in terms of grit.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: Maybe this is why people still go to business conferences.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: I wish I could lip read.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: It's a really interesting question and it's something I've talked with Jones about extensively.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: Of course, they've been saying that, I'm sure Pythagoras was complaining about, ugh, all the interesting problems have been solved.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: It's a refrain you see again and again but eventually it's gonna be true, right?
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: Oh, thank you.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: So that'll be interesting, that'll be a better test to the causality.
But Jobs realized, you know what, it's not enough to just put people in the same building, we need to force them to mix and mingle. Jonah Lehrer: I have no doubt there is.
Please welcome me or please join me in welcoming to YouTube, Jonah Hill. Jonah Hill: Hello. Interviewer: How're you doing?How're you doing? Jonah Hill: I'm well.
How are you? Interviewer: Good, good. Jonah Hill: Thanks for joining internet if you're watching this.Haven't seen you in awhile.
Interviewer: Excellent. So Jonah , I, I could explain what, what Moneyball is as a movie, but I'm sure people would rather hear you tell 'em about it. Jonah Hill: Moneyball is a drama about baseball, but, you know, it's about the 2002 Oakland A's and Billy Beane and my character, Peter Brand, using this technique called sabermetricsor moneyball as they call it.
Now on paper this sounds like the most boring movie ever made. Jonah Hill: About, a movie about baseball statistics.But Aaron Sorkin, who wrote The Social Network, and Steve Zaillian, who wrote Schindler's List, wrote, wrote this movie.
and paired us together finally. Jonah Hill: And for me it's exciting because it's you know you're used to seeing me in comedies and this is, you know I love comedy movies and dramatic movies, and for me it'sa really big opportunity to show you guys what I could do in a dramatic role and I hope you like it, that'd be nice, yeah, sure.
And then even Funny People was a very kind of naturalistic movie, but still this is a big step up for you, kind of being head to head with Brad Pitt? Jonah Hill: Well, I made um, I made a movie last year called Cyrus, which was a smaller movie that not a lot of people saw.And it was myself and John C. Reilly and Marisa Tomei, and that was kind of good, like it was a good bridge way in between some of the comedies I made and, and, and dramatic work
Or how does that work? Jonah Hill: No, you know, honestly, like Jonah Hill: To what?Interviewer: To just, you know, get past the initial shock?
Interviewer: To just, you know, get past the initial shock? Jonah Hill: This guy.Jonah Hill: Calm down.
Jonah Hill: This guy.Jonah Hill: Calm down.Interviewer: I have more questions like this, so.
Interviewer: I have more questions like this, so. Jonah Hill: Yeah, yeah.It's the accent mixed with the tattoos mixed with the stare mixed with the smile, it's, it's.
Interviewer: We'll be fine. Jonah Hill: Alright. If anything happens to me, um, I'm in northern California, in a really weird professor auditorium?Jonah Hill: I don't know where I am.
Jonah Hill: Alright. If anything happens to me, um, I'm in northern California, in a really weird professor auditorium?Jonah Hill: I don't know where I am.But, no, I mean you know obviously I was intimidated when I got this part because it was myself, you know I'm the second lead in this movie with Brad Pitt and Philip Seymour Hoffman's
It's a human interest story, it's the story of Billy Beane, but I don't want to underplay the role of statistics, obviously we probably have some you know programmers and engineers. Jonah Hill: Well you guys are nerds, so it's like Interviewer: Yes, exactly.Jonah Hill: really exciting for you.
Jonah Hill: Well you guys are nerds, so it's like Interviewer: Yes, exactly.Jonah Hill: really exciting for you.Interviewer: There are some people here I'm sure Jonah Hill: Wrong crowd, wrong room, wrong room.
Interviewer: They don't like being called nerds. Jonah Hill: I'm leaving, no.Interviewer: But I mean how did you deal with, did you method act your way through the, the statistical stuff?
Interviewer: But I mean how did you deal with, did you method act your way through the, the statistical stuff? Jonah Hill: No, well, honestly, I, you know, I realized I had never played a character with a skill before, of any kind.Jonah Hill: And now the character I was playing had to be a brilliant statistician and mathematician, so I had a statistics tutor and a mathematics tutor and I think that was
Jonah Hill: No, well, honestly, I, you know, I realized I had never played a character with a skill before, of any kind.Jonah Hill: And now the character I was playing had to be a brilliant statistician and mathematician, so I had a statistics tutor and a mathematics tutor and I think that wasprobably the hardest job on Moneyball was teaching me how to count past 10 probably, because I'm very poor at math and science, I was always really good at history and English
other actors in Hollywood and their strengths and weaknesses, so. Jonah Hill: Or filmmakers or.Interviewer: Sure. Jonah Hill: Yeah, movies themselves.
Interviewer: So I was kind of wondering, could you maybe give us an example and maybe give us like two of Seth Rogen's strengths and one weakness. Jonah Hill: I'm not gonna do that.Interviewer: He'll never know.