The French make this, I think, really salient distinction between what they call wines of effort and wines of terroir. And a wine of effort is one that bears the strong stylisticimprint of the winemaker, where the winemaker is really trying to determine as much as he possibly can.And we do this in the New World. We do this very successfully in the New World. And it's not a totally stupid thing to do. You want to know. It's like reading a book. You want
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