And Hindustan Unilever was facing the heat of competition.
And Hindustan Unilever increased its reach in the rural areas, introduced sachets, more rural-friendly products,
This is Hindustan Unilever.
In India you have Hindustan Lever.
before I started Hindustani because my grandmother belonged to the South also.
and there's Hindustani classical, there are two forms of music, Carnatic and Hindustani The notes are the same.
That's how Hindustani.
And some drive Hindustani ambassadors.
And I had the CEO of Hindustan Unilever, of Unilever Inc, presenting at the plenary session at the conference.
This is a cause-related marketing of Hindustan Unilever, where they're encouraging hygienic sanitation habits in the rural areas
Do you identify yourself as a Hindustani classical violinist?
That's the reason why Hindustani music is a genre which I personally find extremely appealing, which
So I've been exposed to Hindustani classical music, which I trained later under Ustad Ghulam from my childhood.
I'm doing pure classical Hindustani, which I've never had the time to do.
My first memory of taking Hindustani classical was when I was in fifth grade, and of course it was not my idea but my mom's idea.
So you also mentioned about-- so you are a Hindustani.
The same thing if you do it in Hindustani.
What has been the influence and the learning from your Hindustani classical guru?
I enjoy classical music, both Western and Hindustani.
So here's Minu, the descendant of Hindustani refugees brought to the northeast Amazon, teaching descendants
you compare that to what's done um say in the karnatic tradition or the Hindustani tradition of India music
My father's normal. But they used to be keen listeners of Hindustani, also.
It comes from this poet called Khawaja , who used to write in Persian and also in Hindustani,
If I ask them to take classical music, I mean Hindustani music I mean they wouldn't do it.
So for vocal we just started for vocal, Carnatic, Hindustani, hobby singing, devotional, chanting, all these things are starting up now.
In fact, I, myself, am a trained Hindustani classical singer.
Of course, you have your-- the main two genres in Indian classical are the North Indian, the Hindustani style, and the Carnatic, which
I tend to learn from every form of music, whether it is Carnatic classical music, whether it is Hindustani
So we're designing these OM Books for simple, I think those are short courses they're not intense courses like in Hindustani and Carnatic music.