How to pronounce “hellfire” in English

I was doing a presentation for "The Hellfire Club."

I guess, when I think of "The Hellfire Club," I think of it on three basic levels.

Anyway, so that's "The Hellfire Club."

Well, I mean, honestly, I don't think that "The Hellfire Club"-- I mean, if you read it, you'll see that there's a lot in the book about the choices

And then, finally, people have started adding spice and hot things, so this is a Hellfire Shrub.