How to pronounce “garance” in English

Female Presenter: Hi, everybody. Thank you all for joining us today.Garance Doré began her career as an illustrator living in Paris. And in 2006, she began her blog Une Fille Comme Moi where she publishes her drawings and musings aboutlife. Garance picked up a camera and began adding street-style photographs to her blog and the rest as they say is fashion history. So please join me in welcoming

life. Garance picked up a camera and began adding street-style photographs to her blog and the rest as they say is fashion history. So please join me in welcomingGarance to New York.Garance: Hi. Presenter: So Garance thank you so much for coming here. We're very thrilled to have you. As we'll discuss later, we're

Garance to New York.Garance: Hi. Presenter: So Garance thank you so much for coming here. We're very thrilled to have you. As we'll discuss later, we'renot necessarily known for our fashion sense at Google.

Can you talk to us a little bit about that evolution and how that happened.Garance: Yes, it's a long story. But I try to make it not too long. I open my blog because I was frustrated. I --after studying communication and working as a -- how do you say PR in a cinema which was great but not very

Presenter: Yeah, it's not a lot of money.Garance: You're never going to get anywhere. No big windows.So I was like, "I need to learn to draw more fast. I'm going to open a blog and every day I'm going to post

Presenter: Even the fact that there's technology.Garance: You're in the same world as them. I didn't know. I didn't belong because I was far -- so I was like no way. TotallyParisian. So I was talking on my blog about myself, never mentioning you know how where I was living. Everything was a little vague. But you know. It worked out. And

readers. Presenter: After three weeks? After three weeks? That's extraordinary.Garance: It was very, very fast. I think what happened was that I was the first one to do that mix of fashion and like telling stories about my life at the sametime plus illustration. And my blog was cute. It was really like -- >>Presenter: It still is cute, Garance

time plus illustration. And my blog was cute. It was really like -- >>Presenter: It still is cute, GaranceGarance: But I really -- the design was as simple as it is today so that you could see the images. SoI think it's a pleasure to come every day and see a new -- you know what? At that time blogs were like -- people

to have that type of influence again in the industry -- in fashion.Garance: I'm sure there is. I mean, for me it's just the beginning. The only thing is that what is interesting --the fact that I come from that far away place that is the past. And is that I really started doing the blog for

would see those people in the street and what he saw in magazines was totally different. So he made like that Presenter: that connectionGarance: that link between the people that were reading magazines. So you could see -- there was really--it was really expressing something that was missing. Whereas now Ithink it's becoming a real business, right? And so, I think -- what I still feel that way. I still feel like I

sort of helped kind of propel you.Garance: It's weird. We were trying to talk about what I was going to say today and earlier. And I was like I thinkthe thing that I'm still not really -- like, realizing, you know, is that people get attached to a personality.

hide anything. Presenter: You're very candid on your blog.Garance: I'm not trying to say that I'm perfect. And I think that's what was missing. In magazines, I would read interviews of celebrities. Wow, she really wakes up atfive and drinks water with lemon inside and then she does yoga before, you know, going.

Presenter: She doesn't exercise either.Garance: Doesn't have weight problem and then goes to get a massage and then goes to work. I was like, wow. But youknow, and I know that it's not my everyday life. My friend's everyday life. That's what I prefer to do with my friends is to talk about real life. That's what I

of this format which is why you're dressed in fatigues.Garance: Yes, exactly Presenter: How has blogging changed over time for you in the past six years. >>Garance: UmPresenter: Are you doing anything differently apart from talking.

Presenter: Are you doing anything differently apart from talking.Garance: I'm doing a lot of things differently because I want to be better all the time. So each time I'm, like, I'mgoing to work less but be better. It doesn't work like that. I feel like I'm busy all the time. The blog is

Presenter: I love her too. She seems very nice. I don't believe that she eats all that stuff that she says she eats.Garance: I don't know what she eats. You should tell me.Presenter: That cookbook. She says she eats all kinds of butter and I don't know if I'd buy it.

Presenter: That cookbook. She says she eats all kinds of butter and I don't know if I'd buy it.Garance: The thing is she wakes up at five to do yoga.Presenter: All right. Some people are genetically blessed in a way that I'm not.

Presenter: All right. Some people are genetically blessed in a way that I'm not.Garance: That's why we love her. She's just a dream.Presenter: Exactly. So you talked a little bit about this that people really relate to your personality.

easier to promote yourself as a personality.Garance: Absolutely >>Presenter: But I would love to talk about that a little more. Bill Cunningham wasn't sitting in front at fashion week. But you and Scott and folkslike you are. That's really changing the industry so much, giving that relatable outsider, relatable insider, rather, access in a way that's never been done before.

Can you talk a little bit about that.Garance: Yeah, there is two different things. I think of first I've always loved technology and my blog was cute in thebeginning also because I knew HTML which sounds weird but I learned myself to do it.

Presenter: Do you want to work at Google? We're hiring in case.Garance: But I think the thing that even still now fashion trends. There's, of course, but like the audienceson Internet are crazy when you compare that to the magazine. It's like crazy. And I come from France so

Presenter: Better platform on your own.Garance: Yeah, I have my media. And again, I was watching their audience and I was like I can't leave my beautiful audience that I love and I've created to go toa place where there is less audience. And it's not my friends like and so, it was hard. I mean, a lot of times

Versus from Anna Wintour Presenter: Not my friend but she seems very friendly I'm sure.Garance: I'm sure. She's friendly, yeah Presenter: She scares the crap out of me. I'm not going to lie.It's not like we're hanging out or anything. But let's talk about that. The blog is really -- we can edit that

where you can influence trends, where you can sell out a pair of shoes.Garance: Which is something you have to be very careful with I.Presenter: Some people cannot handle that kind of traffic.

Presenter: Some people cannot handle that kind of traffic.Garance: Yeah exactly. You're like ha -- maybe I could do that and make money and you know oh just one day or you know.So I'm very careful with that.

It was r it's a wonderful luxury of success.Garance: Yes, it's luxury of success that's why you have to stay successful. Basically, I just say no and people are not veryhappy when I say no. Now I think we're in a great moment where brands because it's what we're talking about --

Presenter: It's not the right partnership for you, if that's the case.Garance: Yeah exactly. Presenter: No, I mean that important to maintain that integrity especially since you said most of your success is basedon people trusting you.

on people trusting you.Garance: Of course. That's the treasure. And I hope that -- and I think there will be other blog -- because now it's become sucha business, you know, that, you know, I think. My blog is very egocentric. I'm always talking about myself. But

content from them. How do you maintain that voice that people know you for but still fulfill that.Garance: I always try to have a conversation. And then understand I'm very happy now that, if I don't feel something, I'm have the luxury of not doing it. It's achoice. You know, so I don't really care about making amounts of super-great money. I feel like what I have right now is wonderful. I think I'm more happy expressing myself and taking pictures and

problem do they come to you with? You sort of think through.Garance: A typical problem I think -- different for every case.Most brands want to be cool and it's not easy. So they want to be cool, but they don't want to change the way

that more immediate element. Can you talk a little bit about that.Garance: I think -- well, the video, for example, is also a good -- it's a good example because blogging became easywhen platforms launched blogs that you can do in two minutes. And you know, it's always like the technology

way. Presenter: It challenges you on creativity. >> Garance: Always, all the time Presenter: What's next? On that point, fashion week is right around the corner.Garance: Yes, so. Presenter: You're ready in your fatigues to hit the main streets of fashion.Garance: I always have wonderful ideas every morning and then making them happen is, you know, so yeah I mean you know

Garance: Yes, so. Presenter: You're ready in your fatigues to hit the main streets of fashion.Garance: I always have wonderful ideas every morning and then making them happen is, you know, so yeah I mean you knowfor new fashion week I would love to do more video.

Presenter: So people can make their own fun or not.Garance: Exactly. Presenter: Okay, so we're going to do a little fill in the blank.I'm going to ask you. With whatever comes to mind. No pressure.

I'm going to ask you. With whatever comes to mind. No pressure.Garance: Are you trying to put pressure on me.Presenter: No. Garance: Did you see her shoes?

Presenter: Do you want to see my shoes? I don't think they're on camera. Those are cool.Garance: I'm putting my new shoes but look what you've got Presenter: I now, I wore them.Presenter: : Yeah, this is my shoes moment more than anything.

Presenter: Like that. Presenter: Anna Wintour is -- we're not picking on Anna Wintour I have nothing but love for her. Anna Wintour is--Garance: I don't know Anna Wintour. I think she's sweet. I've talked to her once and I was very, very stressed. Deadstressed. I wanted to interview her and she looked at me and smiled and answered my question and that was it.

Presenter: That's so cool. I don't know what I would do if I got e-mail from Carine Roitfeld. That would be pretty neat.Garance: I was like, "Hey Carine sent us an e-mail this morning". Really she's -- she's a real inspiration because she's so naturaland so nice. And then, you see her and she's like this bombshell, so much style. I rial like her.

Presenter: It's a concept? .Garance: It's like mom hair.Presenter: What's mom hair.

Presenter: What's mom hair.Garance: So I was looking -- okay, this is bad. I was looking at the fashion stuff for some -- like ad campaign thing -- and there was the new -- what's hername? Arizona Muse haircut. She has that haircut and for some reasons all the magazines put it back like that. Like the new Isabel Marant ad has it like that. And it

name? Arizona Muse haircut. She has that haircut and for some reasons all the magazines put it back like that. Like the new Isabel Marant ad has it like that. And itGarance: We'll send you all an email with the Arizona Muse haircut. It's mom hair.

name? Arizona Muse haircut. She has that haircut and for some reasons all the magazines put it back like that. Like the new Isabel Marant ad has it like that. And itGarance: Yeah. Presenter: But it's going to be all the rage.

name? Arizona Muse haircut. She has that haircut and for some reasons all the magazines put it back like that. Like the new Isabel Marant ad has it like that. And itGarance: She's not happy about that.

name? Arizona Muse haircut. She has that haircut and for some reasons all the magazines put it back like that. Like the new Isabel Marant ad has it like that. And itGarance: It's a very eclectic. What's great with New York is that I don't even miss France because I have so many

name? Arizona Muse haircut. She has that haircut and for some reasons all the magazines put it back like that. Like the new Isabel Marant ad has it like that. And itGarance: What is that?

name? Arizona Muse haircut. She has that haircut and for some reasons all the magazines put it back like that. Like the new Isabel Marant ad has it like that. And itGarance: Ohhhhh, so ironic that -- >>Presenter: Ironic facial hair Garance: I don't know. The whole hipster thing.

name? Arizona Muse haircut. She has that haircut and for some reasons all the magazines put it back like that. Like the new Isabel Marant ad has it like that. And itGarance: In Williamsburg.

name? Arizona Muse haircut. She has that haircut and for some reasons all the magazines put it back like that. Like the new Isabel Marant ad has it like that. And itGarance: What is panty hose?

name? Arizona Muse haircut. She has that haircut and for some reasons all the magazines put it back like that. Like the new Isabel Marant ad has it like that. And itGarance: Go to the beach.