How to pronounce “fluff up” in English

You want to give it as much moisture as it needs to fluff up to the fullest, but you don't want to pour the liquid directly on it.

So the goal of the steaming is basically to give it the moisture that it needs to fluff up without giving it

Guy Winch: Well, in my book I get into this a little bit because in certain scenarios you have to really fluff up that bread more than in others.