How to pronounce “flattering”(verb) in English

actually making some judgments about the company that created that advertising uh and what they think of you and and sometimes that's not always thatflattering so so so essentially what's happening is people rather than being taught what a brand stands for and therefore what an organization standsfor um they are observing it on their own they're taking in data from every possible Direction they're looking for patterns in that data and from the