How to pronounce “flattener” in English

The second flattener was 8/9/95, and that was the day Netscape went public.

The third flattener I simply call workflow, and that was all the stuff and standards, all the software that basically connected all that bandwidth with all

The 10 flatteners for me were first 11/9; 11/9 is the day the Berlin Wall came down, 11/9/89.

But I realized the 10th flattener was now what I call the steroids.

I actually tied those 10 flatteners together into what I think was more of a conceptual framework-- it wasn't just 10 things--

Well, then I thought about my next six flatteners, which when I was here were just sort of six things.

Because as you take this down from big companies to want to do it to little companies, for little companies you're going to require lots of standards, huge flattener.