And then another element that we really looked at was this idea of the hacker ethos , not merely Anonymous and IT hackers, but the ways in which the hacker ethos was spilling over into mainstream culture.And one of my conversations that just left me totally buzzing was with this guy Gary Slutkin, who basically went around
Logos is data, statistics. Ethos is establishing credibility for who you are.65% of the majority of the best TED talks-- 65% are stories.
But the environment is sort of cleaned up for inspiration and ideas to come. ethos which is people want to be able to modify, change, own this sort of just in time mentality
They didn't have to be the next-- they could be the next them. ethosDNA is a company that stands for ethos , right-- so having a design ethos , a set number of principles, DNA standing for design, nature, and access. So every single thing that we do within ethos , the consultations that we provide with our different clients, all has to do with design, nature, and access.
So I'll do that one last. So Ethos DNA is a company that stands for ethos , right? So having a design ethos , a set number of principles, DNA standing for Design, Nature, and Access.
They're all about individual expression. The ethos of the brand was completely connected to what the hipster community, the hipster culture, was all about. They found a uniting force based on the conviction that they both shared.
shouldn't be. That's when people want to take your picture. And I think that's part of our cultural ethos , that celebrity, you know, they're kind of, feasting on the weak moments of celebrities that is almost spread to the rest of us or like, following people around, hoping they'll trip and hurt themselves so we can video the action. That's not quite
goal and an objective bloody go for it otherwise don't even try and pipeline I think is really representative of that basic ethos is take the drop with commitment always paddle back out this is a a wonderful shot of one of Hawaii's greatest surface a guy called CL AA taking a terrifically bad wipe out at
about logos which is rationality. It's reason and it's using good debate and facts and evidence. He talks about ethos which is somebody's character, their reputation, their status and the ability to persuade you. And he talks about pathos which is emotions. It talks about feelings. And Aristotle even in the ancient Greek world this is you know the epitome of the rational philosopher.
What do we need to do better? That's the ethos of a competitive market. That's an ethos of continuous improvement.
That's the ethos of a competitive market. That's an ethos of continuous improvement. That's an ethos of having to fight to do better.
That's an ethos of continuous improvement. That's an ethos of having to fight to do better. And businesses that are subject to that pressure deliver better goods and services to their consumers.
Now we have more sophisticated technology that's way faster and it allows us to work in these easier to use ways. I like the ethos of it, but Chrome is a better browser than Firefox full stop.
But the last time we saw, it was about 340,000 pounds. So the starting ethos was the idea of think of a bicycle, the minimalist piece of equipment.
mental performance and also maybe if there's any detractors of mental performance too especially in the current situation that we all find uh an ethos as much as it is a process to be ready to perform uh under pressure
So it was a really fun process in that respect. Going back to the ethos and the ,, going back to the things that Tolkien himself was drawing on.
So you have two companies. You have Ethos DNA. You have Spatial Lab.
So Ethos DNA is a company that stands for ethos , right? So having a design ethos , a set number of principles, DNA standing for Design, Nature, and Access. So every single thing that we do within Ethos , the consultations that we provide with our different clients all has to do with design, nature, and access.
You know what I mean. But the same ethos is there. They're still very family, they're very into pushing culture forward, art, you know, music.
And the ethos in VC firms is, the idea is one thing, but it's all about the CEO in a pretty extreme way.
This is the underlying ethos of the entire General Data Protection Regulation.
Though, I can argue that American culture is hip hop culture. Like the ethos of hip hop is I came from nothing to something, and now I'm stunting on you. That's exactly what American culture is.
and in the ethos .
That kind of ethos , that kind of direction, really was one of the reasons that the three companies
That basic liberal ethos also contributed to our survival or those ways of thinking would not be encoded in our DNA and passed
different feel completely different ethos the same amount of time same students same conversation but the setting made it really work and the
So there's this ethos that if you get there and you're not already like, top of the pack, you couldn't possibly be good or worth saving,
the global ethos , in terms of the human relationship to animals and Nature.
and then the software ethos and sort of push that into these industries that were not prepared yet to move at that speed or think that way.
That's an ethos of our profession.
But the ethos , the aesthetic was supposed to be very-- it wasn't cool to have things that were glossy and color covers and nice layout and all that.
What's the dominant ethos ?
The missionary ethos tells you have to go out in the world and assure the triumph of good.
because the whole kind ethos of Gawker Media at that time was that their sites when after the big boys.
To our ethos of how we redevelop real estate, we bought a check cashing location in the middle of a
It's an ethos . It is what it represents.
It's the same ethos at leads Publix employees to regularly carry packages to customers cars.
The fundamental ethos of the West and of the Western Enlightenment is the positive sum game.
He knows our ethos that we have a profound interest in being our best selves and doing meaningful and inspired work. We seek to change the world for the better and he understands
tikat Han knows our ethos and he knows it could be renewed by
And the ethos behind it becomes marketed everywhere. And it becomes, I think, a cult of the individual
the ultimate ethos of the good rogue, right? And Nike started this. This was Here are the examples of the icons that Nike marketed, Steve Prefontaine, John McEnroe,
part of this new ethos of competition.
captures the ethos of David krck because he's worked in DC and now he's in
You really want to follow the scientific ethos to the extent possible and have faith that sharing data openly will lead
But as part of our ethos in open science, we really owe it to the community to publish those data and make it clear what works and doesn't
And because of that fewer-better ethos , you can actually buy much nicer things and treat yourself and still save money and still
It wasn't that Sprinkles ethos of injecting joy into life.
And my progressive California cuisine ethos is what I opened my restaurants as.
and aligns with their corporate ethos .