the new entrant essentially is in the business of figuring out how to create a new digital ad.
And you have different entrants and different types of operations happening.
I think it was six new entrants into their firm for a particular division in a particular role, all white, male from Oxbridge.
in better competing with emerging entrants like those from China.
But I'm encouraged to see entrants coming into the transportation space, introducing new ideas, finding new ways to put people to work, and grow the economy.
is we've got all of our entrants sitting in the front row.
So these verticals are heating up with a lot of new entrants .
such that you can compete against new startups and new entrants into the market?
It's hard these days with a lot of big corporate entrants .
And I think what's happening with solar is it's the new entrant onto the scene, along with wind power, and everyone is scrutinizing it.
And Sundance-- one thing, it premiered as an official entrant to Sundance 2017.
they still have control-- they can leverage that to limit opportunities for some of the new entrants ?
And so yes, there might be some positive feedback loops for the initial entrants .
But they're also making mistakes, which thus the latter entrants are realizing.
And so people's experience with crypto ends up being these kind of newer entrants who have less to lose in a way.
And we're talking about something that could give crazy advantages to additional entrants .
And none of the incumbents who you guys beat are around today, because entrants typically win.
can postulate and relate to this that when you start to have a number of new entrants on the road, all of a sudden, you
Intuitively, what is really driving that is that if an incumbent that specializes in digital advertising is about to compete with a new entrant ,
But most of the time the, you know, the company that's succeeding and winning in a market is the first or second entrant there.
And we've probably all, wherever we are in the world, got examples of organizations that have failed to change when a new entrant has seen an opportunity
And like I said, this has been a long, long tradition, of which we are just the most recent entrant .
If another player comes in, spends the money to get in, returns come down so that nobody makes any money, so that new entrant never comes in the market.
And part of the reason is advanced AI techniques like reinforcement learning, transfer learning, is making it possible for smaller entrants
I mean, in reality, most incumbents don't want things to change, and most new entrants to a situation are coming to that new situation because
know this is perfumes have started so far back and and Dominic you've uh you've basically been one of the more recent entrants in the space even with 35 years of experience right so wonderful wonderful
And they will look in the search results, and they will often click on, for instance, Wikipedia as one of the early entrants .